Google, Maps & Local SEO Source: Search Engine Journal November 3, 2026 (20h ago)
Google Ad Tags In Server-Side GTM To Get Full IP Addresses via @sejournal, @MattGSouthern
Executive Briefing Excerpt
Google says ad tags in server-side Tag Manager will accept full IP addresses while Analytics tags stay redacted. Here's what changes and how to redact.
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NextRankHQ Operator Context
Why This Matters for Your Search & Maps Visibility
- Google Search, AI Overviews, and Local 3-Pack updates consistently reward sub-second mobile pages, clean JSON-LD schema, and verified entity citations.
- Benchmark your live website or app listing now to spot technical SEO or crawl bottlenecks before rankings shift.
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