Meta’s Muse Now Sends Most AI Agent Requests One Security Firm Sees via @sejournal, @MattGSouthern

AI agents from Meta and OpenAI made nearly 90% of the agent requests reaching sites and apps protected by HUMAN Security in October, according to the company’s monthly State of Agentic Traffic report. Meta’s Muse accounted for 59% on its own.
In October, total agent requests were approximately 8 times greater than in August and roughly 2.6 times greater than September’s. This report includes agent requests on HUMAN-protected sites and apps but does not include all internet traffic; each request represents an action by the agent, such as a page load or a search.
The majority of these requests accessed product and search content. There was a very small portion that reached the checkout area.
Muse’s share of agent requests rose 19 percentage points from September, and the number of requests it sent nearly quadrupled. The report says Muse now sends 3.7 times as many requests as ChatGPT Agent, the next-largest agent. Meta launched Muse on Sept. 8.
OpenAI accounted for about 30% of total requests with three of the top 10 agents. ChatGPT Agent had 28.5% of requests in September, but despite sending 44% more requests, its share dropped to 15.9% as Muse grew faster, according to the report. The Codex Browser application increased from 7.7% to 8.8% and the Codex Chrome extension went up from 3.3% to 5.2%.
The Claude Chrome extension had a 50% drop in share, going from 7% to 3.5%, though it had a 30% increase in number of requests. Google’s newly released Gemini agent (launched Oct. 8, per HUMAN) came in at No. 8 with 0.8%. xAI’s Grok Agent was new to the top 10 at No. 9 with 0.7%.
- Meta And OpenAI Agents Made Most Of The Requests
- Standalone Agent Browsers Lost Share
- Most Requests Went To Product And Search Pages
- Identifying Muse
- Why This Matters
- Looking Ahead
Opens the original publisher's full article in a new tab with full editorial credit.
Why This Matters for Your Search & Maps Visibility
- Google Search, AI Overviews, and Local 3-Pack updates consistently reward sub-second mobile pages, clean JSON-LD schema, and verified entity citations.
- Benchmark your live website or app listing now to spot technical SEO or crawl bottlenecks before rankings shift.
Add NextRankHQ as a Preferred Source to see more of our search, AI, and small business operator briefings in Google Search & AI Overviews.
Briefing syndicated via public RSS feed from Search Engine Journal for informational commentary. Full article copyright belongs to the original publisher.