Visa Predicts 4.5% Holiday Sales Growth as Consumers Prioritize Gifting

Explore Visa's forecast of a 4.5% increase in holiday sales this season as consumers focus on gifting. Discover the trends and insights shaping this year's festive spending habits and what it means for retailers and shoppers alike.
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Takeaway for U.S. Small Business Owners
- Economic, SBA, and local consumer shifts hit hardest when a business relies purely on word-of-mouth or high-fee ad platforms.
- Owning a fast website, strong Google Business Profile, and clear local SEO captures high-intent customers searching right now.
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